12 Rules to Follow to be Successful in Content Marketing
The importance of content marketing is big and in fact forming a bigger picture by the day. Statistics indicate that
75% of marketers are increasing their investment in content marketing. Now, that’s truly a major chunk of the marketing budget, isn’t it?
While digital marketers and organizations understand that content marketing can take the business to the next level, only a handful of them can leverage it effectively. If you have not yet excelled at content marketing, it’s perhaps the right time to undertake a digital marketing training. Or, else you could be out of the game. A LinkedIn
survey titled ‘Marketing Team of Tomorrow’ revealed that content marketing is expected to take centre stage in 2018. So, you know how challenging the business dynamics are poised to become!
Let’s take a look at 12 golden rule of content marketing that can help your content to stand out.
Rule #1: Unique Content
The Internet is full of same content which is reposted and recycled until all information about a topic becomes closely similar to each other. Try and keep your content extraordinary by writing on unique/off-beat topics and using a technique or presentation that is different from others. Be bold and take the risk as that sure makes your content catch more eyeballs.
Rule #2: Relevant Content
There is just no use putting content which interests nobody. For example, what is the point in writing about how cool bell bottoms are when they are clearly out of fashion as on date! So find topics that will attract readers and generate some enthusiasm. Write on things people want to know about or topics that are trending. Basically, be relevant!
Rule #3: Be Persistent and Regular
‘Out of sight is out of mind’ holds true in case of content marketing. Make schedules and market multiple times in a week. This way you not only cover more ground but also keep popping in front of your audiences but not without rhyme and reason. However, at the same time, refrain from flooding your social media accounts with posts every few hours unless you are running a contest or any other campaign.
Rule #4: Attract influencers
In every niche, there are some influencers, the people who are followed and heard on social media. Now it is difficult to introduce your content to these guys or getting them to endorse your work. But a great piece which goes with their own theme can definitely help you get their and their followers’ attention.
Rule #5: Use Analytics
There are a number of metrics such as Google Analytics or even the platform providers of your website that can help you understand the technicalities of traffic to your page. For example, the country from which you receive the highest number of visitors, when is the traffic highest on your website, which page most people flock to or how much time do they stay on your website on an average, etc. These are really important statistics that can help you strategize your content as well as its marketing.
Rule #6: Keep Mobile-Friendly Display
With smartphones becoming everyone’s preferable mode of accessing the internet, make sure your website and its display are mobile phone friendly.
Rule# 7: Feed the Feedback
Feedback on your posts is an important stream for establishing a relationship with your audiences and starting a meaningful conversation. If there is a feedback, ensure that each one is replied to and that too with a conversation starter.
Rule #8: Market Your Content
To attract traffic, you need to generate traffic. The best way of doing so is to be present on multiple social media platforms beyond Twitter, Facebook, Instagram and Linkedin. According to the theme of your content, you can choose amongst platforms such as Pinterest, Scoop.it, Tumblr, Bing Bing, Medium, Ello, etc. to showcase your website.
Rule #9: Know Your Audience
If you want to strike a chord with your audience, you better know them. If you are churning out casual blogs for wealth planners, no one will take you seriously. Similarly, if you use exotic language and indecipherable words, the target audience won’t be too happy with it.
Rule #10: Keep it Simple
The structure of your website content must be very easy to identify and navigate. There is nothing more exasperating than a webpage where a visitor keeps wondering how to go back to the homepage. Keep it simple, clean and structured.
Rule #11: Don’t Forget SEO
Take care of basic things- keywords, long tail keywords and Meta tags. Ensure that uploaded images are also tagged. If you can afford to, engage an agency which takes care of the SEO bits.
Rule #12: Learn from Others
Truly wise learn from other people’s mistakes and learning. Read and follow what more successful content marketers are doing. Update yourself with new techniques on the block and fresh methods to get more traffic.
If you are struggling to get desired results, don’t hesitate to enrol in online courses in digital marketing.
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