How is the Marketing Analytics Certification from SPJIMR? Does it Offer Much Value?
About SPJIMR
SP Jain Institute of Management and Research, also known as SPJIMR was established in 1981. It is a leading school of management in the heart of India's financial center and has grown over the years to be recognized as one of the top 10 b-schools of India. SPJIMR is an inherent unit of the Bhartiya Vidya Bhavan, a premier non-profit that has worked towards the cause of education, preservation as well as the promotion of India's rich cultural heritage. SP Jain Institute of Management and Research, in collaboration with Talentedge, is providing a range of management programs to influence, practice, and promote value-based growth.
One such course adding value to the education landscape is the marketing analytics certification. How good is the course and does it offer much value? Let’s find out.
Course Intent
The aim of this SPJIMR course is to help aspirants develop a working knowledge of various analytical techniques to ensure better decision making in sales and marketing. CMO's and marketing managers usually depend on data analytics to make informed and strategic decisions. This course helps them communicate their marketing objectives in a focused manner to trained data analysts to help them evaluate data and provide results as required by the management. Aspirants will understand the underlying principles of statistical and analytical techniques, along with developing a working familiarity of implementing these techniques on data sets.
Highlights of the Course
- Certificate of Completion from SPJIMR
Every student is awarded a certificate of completion from SP Jain Institute of Management and Research upon successful completion of the course.
- Knowledge of Various Analytical Techniques
Aspirants learn to make better decisions in sales and marketing using various analytical tools and techniques.
- Lectures & Course Curriculum by SPJIMR
Learn from the best professionals and industry experts.
- Live & Interactive Online Classes - NOT Just Recorded videos
The primary method of instruction is through a combination of live and recorded lectures that are beamed online via the internet straight to student's desktop/laptop.
- Evaluate the Results of Data Analysis
Learn to understand & communicate marketing objectives in a focused manner to data analysts and help them critically evaluate the data to provide better results.
- Hands-on Exposure with Tools & Simulation
Learn about real-life scenarios and how to handle them using tools like excel, solver, & R.
Who Should Attend
- CMO's and Managers who want to understand markets and customers through the application of data analytics.
- Professionals with roles related to marketing who have to market their products and services.
- Professionals who are responsible to create marketing strategies on large customer databases.
- Analysts in analytical roles to apply analytics to the data-rich environment in order to seek meaningful relevant insights.
Bottom Line
SPJIMR Courses, especially its marketing analytics certification is a great catch if you are looking to upskill and enhance your knowledge in this domain. Consider checking the eligibility criteria before enrolling that requires aspirants to hold a graduation degree from a recognized university. The course is perfect for working-class professionals who are unable to attend full-time courses. This course from SPJIMR works around your schedule, equipping you with the knowledge and skills you require to move high up the ladder in this domain.
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